Chocolate so ethical it’s not-cool parent approved.

Ask
Convince young parents that Tony’s Chocolonely is a treat they can feel good about—ethically made for their values and delicious enough for their kids.

Insight:
Doing the right thing as a parent makes you not-cool.

Idea
Tony’s Chocolonely is the cool chocolate for not-cool parents. Cool enough for kids, ethical enough for those not-cool parents.

Awards 🏆
GOLD Crowbar Awards

Role
Art Director

Client (Spec)
Tony’s Chocolonely

OOH

The Cool Chocolate For Not-Cool Parents_Billboard 1 (1).jpg
The Cool Chocolate For Not-Cool Parents_Billboard 3 (1).jpg
The Cool Chocolate For Not-Cool Parents_Billboard 2 (2).jpg
The Cool Chocolate For Not-Cool Parents_Billboard 4 (1).jpg

Credits: Sara Kelly (AD), Catherine Butler (CW), Charlie Goldman (Strategist)

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