HAPPY BIRTHDAY DIET COKE
Diet Coke
To celebrate Diet Coke’s birthday on social, we did what all Leos do best, and made it all about us.
Role
Art Director
PARTIFUL INVITES
Inspired by Partiful’s meme-style invite covers, we created a Diet Coke-coded Instagram carousel of birthday invites our fans could screenshot, save, and use for their own parties.
THE RESULTS
595,534 views (2.4X above benchmark)
29,446 engagements (3X above benchmark)
4,467 shares (3.9X above benchmark)
EARNED UGC
In classic Leo fashion, we called upon our community to wish us happy birthday on their own IG stories, collecting UGC through the add yours feature & resharing the best responses.
THE RESULTS
577.3k views
3.4k engagements
847 shares
CLOSE FRIENDS STORY
Then, we celebrated with fellow Leos. On close friends, we asked our inner circle to let us know if they’re also Leos, and sent them the ultimate Diet Coke party pack.
Credits: Grace Reinhold (ACD), Alexa Schummer (ACD), Sara Kelly (AD)