Stay a while as the moment develops.
Ask
how digital natives on-the-go that Polaroid helps them slow down and live in the moment.
Insight
Life’s best moments often leave us longing for five more minutes.
Idea
Use Polaroid’s five minute development period to invite passersby to slow down.
Role
Art Director
Client (Spec)
Polaroid
Interactive Billboards
Billboards with weight-sensitive touch pads will require passersby to wait five minutes as the image develops.
Credits: Sara Kelly (AD), Catherine Butler (CW)