TAKE A MOMENT
Polaroid
In a world where digital natives are always on the go, Polaroid invites people to slow down and live in the moment. Because life’s best moments are often the ones we wish could last five minutes longer, we’ll turn Polaroid’s five-minute development process into an invitation to pause, be present, and savor the moment while it unfolds.
Role
Art Director
iNTERACTIVE BILLBOARDS
Billboards with weight-sensitive touch pads will require passersby to wait five minutes as the image develops.
Credits: Sara Kelly (AD), Catherine Butler (CW)