Making selling all fun and games.
Ask: Get more Gen Zers selling on Depop.
Insight: Gen Z once loved the instant rewards of selling in childhood video games, but real-life selling feels unrewarding.
Idea: Play Mode is a gamified version of the Depop seller interface that makes selling gratifying again.
Role
Art Director, UX/UI Designer
Client (Spec)
Depop
Case Study
Work
Seller Pain Point:
Listing items, negotiating prices, and making final sales lacks instant gratification.
Play Mode Solution:
The Play Mode interface lets sellers complete quests at every step of the process to collect stars, which they can instantly trade in for rewards.
Seller Pain Point:
Driving to the post office is far too much work.
Play Mode Solution:
Play Mode will use geofencing technology to drop rewards sellers can only redeem at post offices.
Seller Pain Point:
Sellers items can get lost in a sea of listings, making their shop visibility low.
Play Mode Solution:
Sellers can use their stars to purchase ad space on digitial billboards in UK cities with high Gen Z populations.
Credits: Sara Kelly (AD), Catherine Butler (CW)