Giving superfans the love they give to artists.
Ask: Use technology to bring listeners closer the the creators and communities they love.
Insight: Superfans are rarely rewarded for the love they give artists.
Idea: "The Spot” is the first platform built to celebrate the dedication of superfans, offering once-in-a-lifetime artist experiences that money can’t buy.
Awards 🏆
SILVER One Club Miami
Role
Art Director, UX/UI Designer, Copywriter
Client (Spec)
Spotify
Case Study
User Interface
Unlocking The Spot
To enter an artist’s Spot, superfans must prove their dedication by ranking among the top listeners.
What’s Inside
Users will unlock access to an exclusive hub where they can discover perks as they listen.
Artist Experiences
The most dedicated superfans will be invited to one-of-a-kind artist events. invites from artists to one-on-of-a-kind events.
Advertising Incentives
Advertisers can reach these superfans through artist-relevant ads, rewarding bonus minutes for listening.
Promoting The Spot
OOH
To get more listeners listening more, we’ll promote the Artist Spots with the most superfans, using songs references their listeners know and love.
Credits: Sara Kelly (AD/CW), Valentina Arboleda (AD)