Breaking sensory barriers of activewear.
Ask
Tell the story of On’s distraction-free activewear to a new audience.
Insight
For people with autism and sensory processing disorder, activewear can be a debilitating source of sensory overload.
Idea
With Stimuless, On helps sensory-sensitive athletes discover and embrace the highs of movement.
Awards 🏆
Pencil - D&AD New Blood
Role
Art Director
Client (Spec)
On
Case Study
The Stories
OOH & Social
OOH and targeted social media ads will highlight how athletes with autism and sensory processing disorder find release in On’s distraction-free apparel, directing people to on.com/stimuless.
Online Retail
Sensory Preferences
At on.com/stimuless, users can use new filters to discover Swiss-engineered apparel options that support sensory-friendly experiences—like DryTec™, LightSpray™, or ThermaTec™.
For example, a user who is overstimulated by compression and sweat will be shown DryTec™ and relaxed fit apparel.
Social Outreach
Influencers
We’ll get the word out with the help of social media’s most-followed autism and SPD advocates, who have gained a following sharing their experiences with sensory overload and exercise.
PR Packages
We’ll send them On apparel that meets their preferences in sensory-friendly packaging. They can share these experiences in On apparel with #OnStimuless.
For example, @trevorcarroll_, fitness influencer with autism, will receive apparel that’s tagless, seamless, and tight—a perfect fit for his needs—so he can feel comfortable and spread the word to his following.
Social Impact
Right To Run x Special Strong
Right to Run, On’s social impact partnership program, will team up with Special Strong, an adaptive fitness organization that supports athletes with various disabilities, including autism and SPD.
Right To Run will provide funding, donate apparel, and sponsor Special Strong athletes to promote inclusivity through movement.
Credits: Sara Kelly (AD/CW), Wesley Lucas (Design)
View the full submission here