No one wins when nicotine is playing.
Ask: Reposition nicotine as the opposite of cool for 13-17 year olds.
Insight: For teens, embarrassment destroys social currency.
Idea: Quit Games, a content series disguised as a reality competition show exposing the embarassing effects of nicotine addiction.
Role
Creative Director (Art)
Client
Tobacco Free Florida
Board
The “Series”
Static Content
Character Highlights
To enter an artist’s Spot, superfans must prove their dedication by ranking among the top listeners.
Memes
To enter an artist’s Spot, superfans must prove their dedication by ranking among the top listeners.
Instagram Stories
Instagram interactive stories built to reinforce the message and boost engagement.
Snapchat Discover
User Generated Content
