STIMULESS
On
Eliminating the sensory barriers of movement through On’s feel nothing apparel.
ASK
Tell the story of On’s distraction-free activewear to a new audience.
INSIGHT
For people with autism and sensory processing disorder, activewear can be a debilitating source of sensory overload.
IDEA
With Stimuless, On helps sensory-sensitive athletes discover and embrace the highs of movement.
AWARDS
Yellow Pencil, D&AD New Blood
Award of Excellence, Communication Arts
PRESS
Student Projects Earn National Spotlight, News @ The U
ROLE
Art Director
Credits: Sara Kelly (AD/CW), Wesley Lucas (Design)
D&AD Submission
Disclaimer: This concept was developed as pitch/speculative work and is not affiliated with the brands or publications shown.