QUIT GAMES
Tobacco Free Florida
To expose the uncool reality of nicotine use, we snuck into teens' social feeds with Quit Games: a short-form series disguised as a reality competition show where seven teens attempt to quit nicotine. By infiltrating the scroll-stopping genre teens already love, we revealed just how uncool nicotine use really is.
Awards
Winner, AAF District 4 ADDYs
Gold, AAF Miami ADDYs
Role
Creative Director
TEASERS
The Quit Games launch begins with short form teasers that can be mistaken for trailers launching a new reality competition show, exposing the social isolation that accompanies nicotine addiction.
YOUTUBE SERIES
This content stems from a long-form episode series that will live on YouTube, modeling the Beast Games-style entertainment teens love. The content will launch once a week over 8 weeks, giving our audience a constant source of entertainment, and a constant reminder that nicotine is embarrassing.
Character Highlights
We’ll amp up the Quit Games conversation by sharing static content of our most memeable, repostable, and gag-worthy moments on Snapchat and Instagram. We’ll dive deeper into the withdrawal struggles of our characters, highlighting their most embarrassing moments.
Character Highlights
We’ll amp up the Quit Games conversation by sharing static content of our most memeable, repostable, and gag-worthy moments on Snapchat and Instagram. We’ll dive deeper into the withdrawal struggles of our characters, highlighting their most embarrassing moments.
Instagram Stories
Instagram interactive stories built to reinforce the message and boost engagement.
Snapchat Ads
We’ll then infiltrate meme culture, capturing the characters’ moments of weakness as they feign for nicotine.
Where Are They Now?
We’ll then infiltrate meme culture, capturing the characters’ moments of weakness as they feign for nicotine.
UGC and Meme Content
We’ll then infiltrate meme culture, capturing the characters’ moments of weakness as they feign for nicotine.
