QUIT GAMES
Tobacco Free Florida
For a generation that defines “cool” through what they stream, share, and scroll, nicotine has become a form of social currency among teens. We’re flipping the narrative with Quit Games: a social media content series disguised as a reality TV show, following seven teens as they attempt to quit, and exposing the deeply uncool reality of it all.
Awards
Winner, AAF District 4 ADDYs
Gold, AAF Miami ADDYs
Role
Creative Director
TEASERS
The Quit Games launch begins with short form teasers that can be mistaken for trailers launching a new reality competition show, exposing the social isolation that accompanies nicotine addiction.
YOUTUBE SERIES
This content stems from a long-form episode series that will live on YouTube, modeling the Beast Games-style entertainment teens love. The content will launch once a week over 8 weeks, giving our audience a constant source of entertainment, and a constant reminder that nicotine is embarrassing.
Character Highlights
We’ll amp up the Quit Games conversation by sharing static content of our most memeable, repostable, and gag-worthy moments on Snapchat and Instagram. We’ll dive deeper into the withdrawal struggles of our characters, highlighting their most embarrassing moments.
Character Highlights
We’ll amp up the Quit Games conversation by sharing static content of our most memeable, repostable, and gag-worthy moments on Snapchat and Instagram. We’ll dive deeper into the withdrawal struggles of our characters, highlighting their most embarrassing moments.
Instagram Stories
Instagram interactive stories built to reinforce the message and boost engagement.
Snapchat Ads
We’ll then infiltrate meme culture, capturing the characters’ moments of weakness as they feign for nicotine.
Where Are They Now?
We’ll then infiltrate meme culture, capturing the characters’ moments of weakness as they feign for nicotine.
UGC and Meme Content
We’ll then infiltrate meme culture, capturing the characters’ moments of weakness as they feign for nicotine.
