THE SPOT
Spotify
Superfans are rarely rewarded for the love they give artists. So to bring listeners closer the the creators and communities they love, we introduced The Spot, the first platform built to celebrate the dedication of superfans, offering once-in-a-lifetime artist experiences that money can’t buy.
AWARDS
Silver, One Club Miami
ROLE
Art Director
UNLOCKING THE SPOT
To enter an artist’s Spot, superfans must prove their dedication by ranking among the top listeners.
WHAT’S INSIDE
Users will unlock access to an exclusive hub where they can discover perks as they listen.
ARTIST EXPERIENCES
The most dedicated superfanswill be invited to one-of-a-kind artist events. invites from artists to one-on-of-a-kind events.
ADVERTISER OPPORTUNITIES
Advertisers can reach these superfans through artist-relevant ads, rewarding bonus minutes for listening.
OOH
To get more listeners listening more, we’ll promote the Artist Spots with the most superfans, using songs references their listeners know and love.
Credits: Sara Kelly (AD/CW), Valentina Arboleda (AD)
Disclaimer: This concept was developed as pitch/speculative work and is not affiliated with the brands or publications shown.